(ReclaimingAmerica.net) – In a decisive new move, Health Secretary Robert F. Kennedy Jr. has issued an ultimatum, taking on the food industry’s penchant for artificial dyes.
See the tweet below!
In a determined push for healthier consumption, he’s vowed to phase out synthetic colorings by the end of his term, challenging manufacturers to adopt natural alternatives—or face government action.
This bold move targets major industry players, signaling a potential overhaul of what Americans consider safe to eat.
Health and Human Services Secretary Robert F. Kennedy Jr. convened with top food industry leaders, urging them to ban artificial dyes from their products by the end of his tenure.
Brands like PepsiCo, General Mills, Tyson Foods, Smucker’s, Kraft Heinz, and Kellogg’s were present as Kennedy stressed the importance of adopting the Make America Healthy Again agenda.
This push aims to eradicate harmful ingredients from consumer food, aligning with the administration’s commitment to prioritizing consumer health.
Kennedy’s stance resonates with many concerned about the potentially adverse health effects of artificial dyes.
In particular, he pointed out FD&C colors, which he declared administration priorities to eliminate.
The focus rests on transparency and natural alternatives, a change bolstered by bipartisan backing in Congress, which hints at support for further regulatory crackdowns.
In response to Kennedy’s meeting, industry representatives showed willingness to collaborate, acknowledging previous progress in reducing harmful ingredients.
The current framework seeks to avert a patchwork of state regulations by establishing cohesive federal standards.
This intention aligns with the FDA’s recent action, such as banning Red Dye No. 3, addressing safety concerns despite occasional administrative setbacks.
“[Kennedy] expressed the strong desire and urgent priority of the administration to remove FD&C colors from the food supply — and he wants this done before he leaves office,” stated Consumer Brands Association President Melissa Hockstad, cited by Politico.
Tackling the oversight loophole further exemplifies Kennedy’s commitment.
He directed the FDA to eliminate provisions allowing new food additives without stringent review, setting the stage for greater accountability in the food sector.
BREAKING: @SecKennedy gives food company CEOs an ultimatum on artificial dyes@RobertKennedyJr pressed for commitments to reduce food additives in a closed-door meeting Monday.https://t.co/HAzlD2QuKO #MAHA
— Citizens MAHA—Mobilizing Advocacy to Heal America! (@CitizensMAHA) March 11, 2025
Meanwhile, Kennedy plans a White House roundtable focused on eliminating additives, engaging influential figures to spearhead a movement against ultra-processed foods.
States like California eagerly act on this directive, moving to ban specific additives at a state level.
This proactive stance has prompted activist endorsements, such as from Vani Hari, who appreciated Kennedy’s ultimatum.
With brands demonstrating innovation in other nations, the U.S. finds itself urging food multinationals to keep up.
The reforms Kennedy envisions are characterized by what he calls “real and transformative” change—removing the “worst ingredients” from the food available to the American public.
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