(ReclaimingAmerica.net) – A newly launched brand of “conservative” beer, Ultra Right Beer, is expected to soon surpass $1 million in sales as consumers are boycotting Bud Light after the latter’s partnership with transgender individual Dylan Mulvaney.
Bud Light’s hiring of Mulvaney, a biological man claiming to be a woman, as a promoter has tanked its sales.
Meanwhile, Ultra Right Beer, which was started less than two weeks ago by a conservative dad, has already sold 20,000 six-packs to more than 10,000 customers, Fox Business reports, as cited by The New York Post.
Ultra Right Beer’s sales are expected to hit the $1 million milestone by the end of April.
Its founder, Seth Weathers, is billing his product as “100% Woke Free.” He argues that his beer’s rise shows that a movement of conservative consumers is abandoning brands they dislike while boosting others who share their values.
“This is more than a beer company, it’s a movement of people who are speaking up and saying no. We’re done. This is our line in the sand,” he stated.
Ultra Right Beer sells for “a whopping $19.99 a pack” amid the public backlash after Bud Light’s ad with Mulvaney, leading to calls to boycott both the US firm and its Dutch parent company, Anheuser-Busch.
Weathers, the CEO of his Georgia-based “‘uncensorable’ conservative lifestyle brand,” used the opportunity and launched his product with ads slamming Bud Light and its transgender promoter.
His ad shows him as the “Conservative Dad” who destroys a can of Bud Light beer with a baseball bat.
The creator of Ultra Right Beer urged conservatives to “hold the line” and keep up the boycott against Bud Light and Anheuser-Busch, noting other campaigns against “woke” corporations fizzled out in the past.
“This behavior from Big Corporate will never end until conservatives hold the line. We’ve never followed through, but this is our chance. Never buy another Anheuser-Busch product again. Ever. Period,” Weathers declared.
“Until we cause permanent economic harm to a woke corporation who treats us like garbage, they will never stop,” he added.
According to data from NielsenIQ and Bump Williams Consulting, Bud Light’s sales declined by 21% in the week ending April 15 and 17% since it hired Dylan Mulvaney.
The marketing executives who hired Mulvaney for Bud Light’s ad, Alissa Heinerscheid and Daniel Blake, are on a leave of absence.
Transgenderist Mulvaney has also advertising partnerships with Nike, Amazon Prime, OkCupid, KitchenAid, and now Maybelline, among others.
In a recent TikTok post on his first anniversary of “becoming” a “woman,” Mulvaney promoted Maybelline’s cosmetic line.
No one is ordering Bud Light at the bar https://t.co/GWsN7Y7MWJ
— Daily Caller (@DailyCaller) April 26, 2023